Premier League and English Football League (EFL) clubs, managers, players, fans and match officials all play a key role in making the professional game a welcoming and inclusive environment.
Season after season, English football achieves record-breaking figures when it comes to match attendances and those tuning in to television coverage across the globe.
A host of the best players from around the world continue to head to these shores to ply their trade, and the mixed demographic of those on the pitch is an encouraging development.
When the Premier League began in 1992, there were only 11 non-British or Irish footballers. Now there over 70 different nationalities alone.
Unfortunately, this level of diversity is not reflected throughout other areas of the game, in management and coaching, in the boardroom, amongst club staff or in the stands and on the terraces. Kick It Out is striving to ensure this changes by working closely with professional clubs and the football authorities.
A key area of the campaign’s work is the Equality Standard, a framework which helps Premier League and EFL clubs encompass all areas of diversity by developing and enhancing both their internal and external equality practices and policies.
Clubs are encouraged to work towards one of the three levels of achievement – the Preliminary Level, the Intermediate Level or the Advanced Level – to help them recognise existing activities they deliver to under-represented groups and individuals as well as identify new target markets and fans for the future.
To enhance the effectiveness of the Standard and the campaign’s general presence throughout the professional leagues, Kick It Out has recently installed a Professional Game Guidance Group. Members of the Group provide guidance and advice around strategies and objectives adopted by the campaign.
To find out more about Kick It Out’s work in specific areas of the professional game, please click on the different sub-sections in the column to the left-hand side.