Wembley Stadium unveil partnership agreement with EE

Thursday 27 Feb 2014
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Digital communications company EE have become the first lead partner for Wembley Stadium.

The agreement which will span six years sees Wembley sign a lead brand partner for the first time in its history – which will commence with immediate effect.

The first event at the stadium to recognise the partnership will be the Capital One Cup Final on 2 March with the historic and world-renowned name of the stadium remaining as it is.

The partnership has been agreed between Wembley Stadium and EE with the aim of making Wembley the most connected stadium in the world – ensuring it sits alongside the most technologically advanced stadiums across the globe.

Wembley will benefit from the multi-million pound investment in its technological infrastructure over the course of the six-year partnership to offer visitors the best possible experience.

The deal includes future technological advancements from EE including mobile ticketing solutions, enhanced mobile network access and improved Wi-Fi available for all. EE customers will benefit from exclusive ticketing and marketing initiatives from late March.

The agreement also includes the launch of a free app. The new app will offer fans a feed of event content as well as stadium and travel information and is available to download on Apple and Android devices from today (27 February).

As part of the partnership EE will also become a supplier to the England Men’s Senior Team and The FA Cup competition.

Melvin Benn, Wembley Chairman, said: “We have been looking for the right partner to help us make sure that Wembley maintains its reputation for being one of the best sport and entertainment venues on the planet. As stadia around the world become increasingly more technologically advanced, EE is the perfect partner to assist us in fulfilling that goal, giving event owners and their fans the best possible and unforgettable shared experiences.

“Wembley Stadium marked its 90th anniversary in 2013 and this partnership shows that we’re looking to the future and ensuring that we fulfil our ambition to offer inspiring memories, whilst bringing innovation to the stadium at a much faster rate and providing services that are at the forefront of consumer engagement and technology.”

Peter Daire, FA Group Head of Sponsorship, said: “I’m delighted that we have secured EE as Wembley Stadium Lead Partner. We have diligently taken our time, in sourcing a technology brand that shares our enthusiasm and commitment and EE will help to make the Wembley fan experience the best it can be.”

Olaf Swantee, CEO at EE, said: “We are extremely proud to announce our partnership with Wembley Stadium. At EE, we are always looking for new ways to enhance digital lives across the UK and this ground-breaking deal allows us to extend the same vision and passion to the country’s national stadium. Over the coming months, we will announce an exciting programme of upgrades and innovations to the existing infrastructure at Wembley that will ensure the stadium offers visitors a world class spectator experience for many years to come.”

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