LMA and Prostate Cancer win partnership award
The partnership between Prostate Cancer UK and the League Managers Association (LMA) joined Kick It Out in scooping a major accolade at the Football Business Awards last week.
Industry leaders and iconic names from across football came together for the event at the Emirates Stadium, home of Arsenal FC, as Kick It Out won the Best/Most Innovative use of Technology Award the LMA winning Sponsorship Deal/Partnership of the Year in partnership with Prostate Cancer UK for the fifth annual event.
The Football Business Awards recognise and reward the hard work that takes place to support the success of the game.
The accolade comes during the third successful season of the forward-thinking partnership that has seen more than 100 LMA members – including Claudio Ranieri, Jose Mourinho, Arsene Wenger and Sir Alex Ferguson – show their support for a hugely important cause, wearing a Man of Men badge on match days.
In March, LMA members – including Ray Wilkins, Archie Gemmill and Peter Taylor – joined Sky Sports Jeff Stelling as he walked 10 marathons in 10 days from Hartlepool to Wembley. And Former England International Terry Butcher led 350 riders in the hugely popular Football to Amsterdam cycle ride from London, Barnsley and Ipswich to the Dutch capital.
Richard Bevan, LMA Chief Executive, said: “The LMA is proud to have built such a strong and productive partnership with Prostate Cancer UK over the past three seasons. From wearing the iconic ‘Man of Men’ Prostate Cancer UK pin badge on touchlines up and down the land, to attending insightful events ranging from visits to cancer research labs, raising funds on stock market trading room floors, competing in golf days and taking part in interviews to promote extensive awareness, our members have enthusiastically engaged with Prostate Cancer UK’s work.
“The Football to Amsterdam bike ride and Jeff Stelling’s Men United March have also been incredibly successful initiatives for Prostate Cancer UK and I’m delighted the LMA and its members were also able to support these fundraising activities.”