LMA and Prostate Cancer win partnership award

Tuesday 8 Nov 2016
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The partnership between Prostate Cancer UK and the League Managers Association (LMA) joined Kick It Out in scooping a major accolade at the Football Business Awards last week.

Industry leaders and iconic names from across football came together for the event at the Emirates Stadium, home of Arsenal FC, as Kick It Out won the Best/Most Innovative use of Technology Award  the LMA winning Sponsorship Deal/Partnership of the Year in partnership with Prostate Cancer UK for the fifth annual event.

The Football Business Awards recognise and reward the hard work that takes place to support the success of the game.

The accolade comes during the third successful season of the forward-thinking partnership that has seen more than 100 LMA members – including Claudio Ranieri, Jose Mourinho, Arsene Wenger and Sir Alex Ferguson – show their support for a hugely important cause, wearing a Man of Men badge on match days.

In March, LMA members – including Ray Wilkins, Archie Gemmill and Peter Taylor – joined Sky Sports Jeff Stelling as he walked 10 marathons in 10 days from Hartlepool to Wembley. And Former England International Terry Butcher led 350 riders in the hugely popular Football to Amsterdam cycle ride from London, Barnsley and Ipswich to the Dutch capital.

Richard Bevan, LMA Chief Executive, said: “The LMA is proud to have built such a strong and productive partnership with Prostate Cancer UK over the past three seasons. From wearing the iconic ‘Man of Men’ Prostate Cancer UK pin badge on touchlines up and down the land, to attending insightful events ranging from visits to cancer research labs, raising funds on stock market trading room floors, competing in golf days and taking part in interviews to promote extensive awareness, our members have enthusiastically engaged with Prostate Cancer UK’s work.

“The Football to Amsterdam bike ride and Jeff Stelling’s Men United March have also been incredibly successful initiatives for Prostate Cancer UK and I’m delighted the LMA and its members were also able to support these fundraising activities.”

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"We have a responsibility as players to give something back and I’m really thankful to be part of this organisation because we can do a lot of good."
Jack Butland, 'Next 20' Ambassador
“A big part of my involvement with Kick It Out stems from my strong admiration for the organisation’s commitment to fairness and equality.”
Clive Tyldesley, football commentator
“It was Kick It Out that convinced the people in football that change was possible.”
Greg Dyke, former FA chairman
“I wanted to thank the campaigners at Kick It Out for their work. I know first-hand how Kick It Out can help.”
Yaya Toure, Manchester City midfielder
“It is important for me in my role as a Kick It Out ‘Next 20’ ambassador to teach young people how to handle discrimination and treat people with respect.”
Romelu Lukaku, 'Next 20' Ambassador
“It is a massive honour for me to be an ambassador for such a great organisation. I think they do great work on and off the field.”
Toni Duggan, 'Next 20' Ambassador
"It really helped me to see that other professional sports people were acknowledging their sexuality. I read about John Amaechi, Gareth Thomas and Tom Daley. They weren't footballers but the fact that they went public gave me the feeling that I was not alone."
Thomas Hitzlsperger, former Aston Villa midfielder
"There was no conflict between religion and the fact that I wanted to play football. I was brought up correctly and in the right way and my parents are very proud of the fact that I am a professional footballer."
Sadio Mané, Liverpool winger
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Ffion Eade, Hampshire FA referee
"I've had loads of negative comments from men, especially growing up. It's just boring and old. Times have changed, and they continue to change. Women play football, and they're good at it, and have been for a number of years.”
Kelly Smith, England Women's record goalscorer
"Despite the progress, stereotypes still exist in football and until that is broken down it will be extremely difficult for a woman to manage a top level men's team."
Rachel Yankey, former Arsenal Ladies forward
"There’s no hiding that there is sexism in sport. We have a lack of women right across all levels of management, playing and coaching. It shows the closed nature of sport in general and this includes the media. It’s an indictment of sport as a whole."
Rimla Akhtar, Kick It Out trustee and Chair of the Muslim Women’s Sports Foundation
“I’m proud to be a supporter of Kick It Out and particularly the work they are doing to combat antisemitism within football.”
Joe Jacobson, Wycombe Wanderers midfielder
"With Kick It Out leading the way football is standing up and fighting against those who preach hatred and intolerance and we at Chelsea are proud to support their work."
Bruce Buck, Chelsea Football Club Chairman

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