Kick It Out becomes a partner of Hampshire FA

Friday 25 Nov 2016
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Kick It Out is delighted to announce a one-year media partnership with Hampshire Football Association (FA).

This year, Hampshire FA launched a new media partner package recognising the need to build stronger relationships with media organisations in the county in line with their objective of running the game, to market and publicise opportunities and in turn to increase numbers participating in the game, Hampshire FA’s key objective.

For marketing purposes, Hampshire FA reach an impressive 6k+* people regularly via Twitter, 15,000* people via their monthly e-magazine, whilst Hampshire FA’s website hits continue to increase on a day by day basis and averages 1,300* hits per day.

Hampshire FA is delighted to have entered into a partnership with Kick It Out to showcase the County’s media partner logo and brand of Hampshire FA. As part of the agreement, the organisation will publicise regular news provided by Hampshire FA and additionally Kick It Out will have a presence at some of Hampshire FA’s key events, including a representative on Hampshire FA’s Inclusion Advisory Group (IAG).

Hampshire FA will also promote Kick It Out’s award-winning reporting app on Hampshire FA’s newly developed App by Papillon Media along with a series of other joint initiatives encouraging equality and inclusion in all aspects of the game.

Roisin Wood, Kick It Out’s Director, was only too pleased to work closer with Hampshire FA. She said: “One of our aims is to have a greater impact at the grassroots level of the game and with that in mind, it’s vital we establish and nurture relationships across the country.

“Our aim is to make football inclusive for all so we hope to work together with Hampshire FA to share good practices and stories that will ultimately benefit the people of Hampshire.

“This season we’re calling on the collective force of the game to ‘Call Full Time On Hate’ and we look forward to working closely with Hampshire FA.”

Commenting upon the partnership, Neil Cassar, Hampshire FA Chief Executive, said: “Our media partnership package was designed to work more collaboratively with media and organisations that can support and promote our news across their channels, maximising the exposure of what we do whilst also promoting who we work with.

“The partnership package is a way of offering mutually beneficial benefits, establishing long-term commitment to promoting the game because in isolation this is simply not achievable.

“Our work and commitment to Kick It Out will therefore continue and we look forward to launching this partnership, highlighting the workforce of our dedicated Inclusion Advisory Group, staff members, our Board and other stakeholders connected to our organisation for the promotion of equality, diversity and inclusion.

“We have the same vision to see this work long-term and the opportunities that will flourish as a result.”

For further information about Hampshire FA please click here.

* stats taken on 5 June 2016

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Rachel Yankey, former Arsenal Ladies forward
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