Kicca.com is proud to announce Kick It Out as its anti-discrimination partner
KICCA.com is a new sporting social media pledged to protect stars and users from abuse. At its inception KICCA joined forces with Kick It Out, football’s equality and inclusion organisation, to help shape that strategy.
As part of this relationship, KICCA has sought advice from Kick It Out on unacceptable terminology and vocabulary, which on top of all illegal and discriminatory language, will not be able to get past the platform’s robust filters to appear on timelines.
Graham Walpole, Chief Executive Officer of KICCA, said: “From the moment we started planning KICCA, we knew that one of the biggest problems facing both stars and users was the level of abuse faced on other social media platforms. This has certainly been highlighted by so many recent incidents.
“We pledged to do everything in our power to protect people on KICCA and a relationship with Kick It Out was a natural extension of that policy. They are recognised throughout sport as leading the fight against not just racist abuse and discrimination but discrimination in all its forms.
“We have worked incredibly closely with them when building KICCA’s anti-abuse filters and they have been instrumental in forging a policy that simply does not tolerate offensive, abusive and discriminatory language on the platform.
“And we will continue to work together to protect those who use KICCA because we believe vibrant sporting discussion should not be marred by foul language and abuse.”
In August, Kick It Out released its reporting statistics for the 2013/14 season which showed that 50% of all complaints made to the organisation related to football-related hate crime posted on social media networks Twitter and Facebook.
Kick It Out has long-standing links with True Vision, the Police’s online reporting facility, and a number of the reported cases have led to offenders being either prosecuted or ordered to undertake rehabilitation and education training after being identified by the authorities.
Kick It Out has used the expertise it has gained from dealing with online abuse to help KICCA develop its filtering system and is excited about continuing to offer further support as its anti-discrimination partner.
Anna Jӧnsson, Reporting Officer for Kick It Out, said: “Kick It Out is proud to be the anti-discrimination partner of KICCA and we are fully committed to growing this relationship as the platform launches and embarks on an exciting future of online interaction.
“From the very outset, KICCA has been focused on generating a platform for lively sporting discussion which is free of abusive, discriminatory and offensive language, and they realise prioritising the protection of all their users is essential in achieving that.
“Dealing with football-related hate crime posted on social media websites is a key part of my role at Kick It Out, and we have seen how effective a collaborative approach can be in tackling the issue head on.
“KICCA has acknowledged the problems which continue to exist with other social media platforms in this area, and the creation of their anti-abuse filter shows the preventative measures they have put in place to counter online abuse.”