Hammers recognise Kick It Out in ‘Season of Action’ clash
Premier League side West Ham United showed their support to Kick It Out by hosting their dedicated ‘Season of Action’ fixture against Manchester City at the Boleyn Ground on Saturday 25 October.
Ahead of the match, the entire West Ham first-team squad and staff, including manager Sam Allardyce, and ‘Next 20’ ambassador Carl Jenkinson, all posed in Kick It Out t-shirts to display the east Londoners backing for the organisation.
Carl is part of Kick It Out’s ‘Next 20’ initiative, which sees 20 young football stars across the Premier League, Football League and Women’s Super League all represent the organisation spreading the key messages of equality and inclusion for all within football.
Carl, who is on a season-long loan deal from Arsenal and played the full 90 minutes as West Ham secured an impressive 2-1 victory, spoke in the matchday programme about his role as one of the ‘Next 20’.
“It was nice to be asked to be involved in something I can relate to and it’s about encouraging equality between everyone,” said England international Jenkinson. “It [levels of discrimination in the game] has got a lot better in football over recent years – there’s still a long way to go but the work the Kick It Out campaign is doing is fantastic and it’s really contributing to improving that aspect. It’s a pleasure to be a part of it.”
The lunchtime kick-off was screened live on BT Sport three days before West Ham hosting Kick It Out’s Women’s Raise Your Game conference.
Tomorrow’s event, consist of one-to-one mentoring sessions, keynote speeches and a panel discussion, aims to encourage more women to explore employment opportunities across all areas of football and has received the backing of Karren Brady – West Ham’s Deputy Chair.
This year’s ‘Season of Action’ drive sees the organisation focus on grassroots and community activity with all 92 professional clubs across all the top four divisions dedicating a fixture throughout the season to Kick It Out. To find out more Kick It Out’s ‘Season of Action’ please click here.