Baggies hotshot Brown Ideye helps out at Kick It Out workshop

Wednesday 25 Mar 2015
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West Bromwich Albion striker Brown Ideye helped Bristnall Hall Academy students learn about Kick It Out on Tuesday (24 March) as he took part in an anti-discrimination workshop.

The Nigeria international joined a group of 11-14 year-old students from the Academy as they participated in the workshop delivered by Paul Mortimer, Kick It Out’s Professional Players Engagement Manager.

Paul spoke to the students about understanding the different aspects of racism and sexism, challenging the stereotypes and invited them to discuss their own opinions on the topic. Brown sat in on the workshop and listened intently as Paul spoke to the young people from Bristnall.

After the workshop had concluded, Brown was invited to the front of the hall where he was asked a series of questions about discrimination within football and society. The striker spoke openly about how he had been racially abused during a game in Russia.

After the event, Brown, who formerly played for Sochaux and Dynamo Kyiv, stated the importance of educating children on how to tackle discrimination: “I think the best way to tackle discrimination is by talking to children at events like this.

“Whether it’s in primary, secondary schools or college, it is about letting them know that discrimination is something that we can all tackle together. It’s important for Kick It Out to get the message across because a lot of them will want to be professional footballers, so I think they have to know it is not right to abuse anyone.”

Paul praised the Baggies forward for his honesty during the workshop: “The workshop with the students went particularly well and they were no doubt inspired by having a professional player in attendance.

“Brown joined the students and offered his own experiences of discrimination as a lesson to the children on how to behave in society and not just football. It was great having him supporting Kick It Out and our messages of equality and inclusion.”

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"We have a responsibility as players to give something back and I’m really thankful to be part of this organisation because we can do a lot of good."
Jack Butland, 'Next 20' Ambassador
“A big part of my involvement with Kick It Out stems from my strong admiration for the organisation’s commitment to fairness and equality.”
Clive Tyldesley, football commentator
“It was Kick It Out that convinced the people in football that change was possible.”
Greg Dyke, former FA chairman
“I wanted to thank the campaigners at Kick It Out for their work. I know first-hand how Kick It Out can help.”
Yaya Toure, Manchester City midfielder
“It is important for me in my role as a Kick It Out ‘Next 20’ ambassador to teach young people how to handle discrimination and treat people with respect.”
Romelu Lukaku, 'Next 20' Ambassador
“It is a massive honour for me to be an ambassador for such a great organisation. I think they do great work on and off the field.”
Toni Duggan, 'Next 20' Ambassador
"It really helped me to see that other professional sports people were acknowledging their sexuality. I read about John Amaechi, Gareth Thomas and Tom Daley. They weren't footballers but the fact that they went public gave me the feeling that I was not alone."
Thomas Hitzlsperger, former Aston Villa midfielder
"There was no conflict between religion and the fact that I wanted to play football. I was brought up correctly and in the right way and my parents are very proud of the fact that I am a professional footballer."
Sadio Mané, Liverpool winger
“I think it’s important to share success stories and realise that there are women operating in the game. If it’s something you want to do, you can do it.”
Ffion Eade, Hampshire FA referee
"I've had loads of negative comments from men, especially growing up. It's just boring and old. Times have changed, and they continue to change. Women play football, and they're good at it, and have been for a number of years.”
Kelly Smith, England Women's record goalscorer
"Despite the progress, stereotypes still exist in football and until that is broken down it will be extremely difficult for a woman to manage a top level men's team."
Rachel Yankey, former Arsenal Ladies forward
"There’s no hiding that there is sexism in sport. We have a lack of women right across all levels of management, playing and coaching. It shows the closed nature of sport in general and this includes the media. It’s an indictment of sport as a whole."
Rimla Akhtar, Kick It Out trustee and Chair of the Muslim Women’s Sports Foundation
“I’m proud to be a supporter of Kick It Out and particularly the work they are doing to combat antisemitism within football.”
Joe Jacobson, Wycombe Wanderers midfielder
"With Kick It Out leading the way football is standing up and fighting against those who preach hatred and intolerance and we at Chelsea are proud to support their work."
Bruce Buck, Chelsea Football Club Chairman

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