A.S.P.I.R.E. launch new logo
A.S.P.I.R.E, Kick It Out’s young ambassador group, have launched a brand new logo as they continue to promote the organisation’s core messages of equality and inclusion.
A.S.P.I.R.E. – which stands for Ambassadors Supporting and Promoting Inclusion, Respect and Equality – were launched in February 2016 by Kick It Out to ensure the next generation continues to challenge discrimination and promote inclusion.
Members of the group provide a youth perspective on Kick It Out’s work and act as advisors and ambassadors for the organisation, as well as playing an active role in the organisation’s events and initiatives.
The logo was designed by George Burkett, a Ravensbourne graduate, who reflected on the creative process.
He said: “A.S.P.I.R.E. is more than just a group, they are a family – that’s where the inspiration for the logo came from. The concept is based around family crests and what they stand for, so I looked at family crests from all different cultures to find out what different shapes, symbols and colours mean.
“Once I found the elements that matched the values of A.S.P.I.R.E, with the help of Kick It Out, we crafted a logo that represents all the great work that the group does.”