Media Partnership – Hampshire FA
In November 2016, Kick It Out launched a one-year media partnership with Hampshire Football Association (FA).
About Hampshire FA
Hampshire FA is committed to developing the game at all levels. In line with The FA’s National Game Strategy, Hampshire FA has produced a four-year plan aimed at providing everyone with the opportunity to participate in football for life.
As part of Hampshire FA’s ‘running the game’ objective, which aims to market and publicise playing opportunities to increase numbers participating in the game, the organisation launched a new media partner package, recognising the need to build stronger relationships with media departments and organisations.
Hampshire FA also have an Inclusion Advisory Group (IAG), which assists with guiding the organisation in providing services that focus on engaging all its communities, which embed positive interventions to address any gaps in provision, employ effective processes to deal with complaints and demonstrate diverse representation across its structures that reflects the local football population.
As part of a county wide approach to delivering Equality & Inclusion, the IAG created a whole business Equality Action Plan which can be downloaded on their website.
Hampshire FA reach an impressive 6k+* people regularly via Twitter and 15,000* people via their monthly e-magazine, whilst their website hits continue to increase, averaging 1,300* per day.
As part of the agreement, Kick It Out will publicise regular news provided by Hampshire FA and additionally the organisation will have a presence at some of Hampshire FA’s key events, including a representative on its IAG.
Hampshire FA will also promote Kick It Out’s award-winning reporting app on their own app, newly-developed A by Papillon Media, along with a series of other joint initiatives encouraging equality and inclusion in all aspects of the game.
Roisin Wood, Kick It Out’s Director, was only too pleased to work closer with Hampshire FA. She said: “One of our aims is to have a greater impact at the grassroots level of the game and with that in mind, it’s vital we establish and nurture relationships across the country.
“Our aim is to make football inclusive for all so we hope to work together with Hampshire FA to share good practices and stories that will ultimately benefit the people of Hampshire.
“This season we’re calling on the collective force of the game to ‘Call Full Time On Hate’ and we look forward to working closely with Hampshire FA.”
Commenting upon the partnership, Neil Cassar, Hampshire FA Chief Executive, said: “Our media partnership package was designed to work more collaboratively with media and organisations that can support and promote our news across their channels, maximising the exposure of what we do whilst also promoting who we work with.
“The partnership package is a way of offering mutually beneficial benefits, establishing long-term commitment to promoting the game because in isolation this is simply not achievable.
“Our work and commitment to Kick It Out will therefore continue and we look forward to launching this partnership, highlighting the workforce of our dedicated Inclusion Advisory Group, staff members, our Board and other stakeholders connected to our organisation for the promotion of equality, diversity and inclusion.
“We have the same vision to see this work long-term and the opportunities that will flourish as a result.”
For further information about Hampshire FA please click here.
* stats taken on 5 June 2016