Kick It Out app

The Kick It Out reporting app is a vital tool for the organisation in tackling discrimination in the 21st century.

Discrimination can only be challenged and eliminated from football if it is first reported, so please download the app from either Google Play or the App Store, and help Kick It Out continue its fight to rid the game of ageism, homophobia, disability-related abuse, racism, sexism or any other form of discrimination.

History

The free app, of which the first version was released in July 2013, allows users to confidentially report incidents they may see, hear or witness at a match. The app was developed by makepositive, a cloud technology firm specialising in Salesforce, and covers over 95% of smartphones.

The second version of the app has focused on gathering more conclusive evidence for investigations with new functionality allowing media to be attached to reports. A very significant new addition to the app is the option to report incidents of football-related hate crime on social media platforms.

This came after Kick It Out revealed 50% of complaints it received for the 2013/14 season related to social media abuse, and research commissioned by the organisation in April 2015 also estimated an abusive post was directed at a Premier League player or club once every 2.6 minutes.

Functions

The app provides users with the ability to attach video, photo and audio evidence to complaints to help support investigations into discriminatory abuse and behaviour across football.

The app also allows complainants to shield their identifying information from professional clubs across the English Football League, Premier League, Women’s Super League and the football authorities by clicking the ‘remain anonymous’ button contained within the reporting form.

Steps have been taken to ensure that reporting grassroots and non-league incidents is simple and user-friendly. Selecting grassroots and non-league comes at the very top of the reporting form and there are only a few entry fields, making complaints clearer and more concise.

Success

The first release of the app built upon well-established methods of reporting, including via email and freephone, and was a huge success with 38% of all complaints from the professional game in 2013/14 coming via the app as part of an overall 269% increase in reports made to Kick It Out.

Kick It Out’s reporting statistics for the 2014/15 season showed a 36% increase of reports registered in relation to the professional game came via the app – making it the most-used mechanism for registering complaints at that level.

Usage of the app also increased by 59% between the 2013/14 season (34 complaints) and the 2014/15 campaign (54 complaints) with the reporting tool becoming one of the most prominent and well-known forms of registering a complaint.

In November 2016, Kick It Out app was presented with a Football Business Award for the Best/Most Innovative Use of Technology (non-club specific).

 

"In a world where there are so many problems, it is great to see football bringing people together and helping to breakdown the negative stereotypes that exist in society."
Gordon Taylor, PFA Chief Executive
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"We have a responsibility as players to give something back and I’m really thankful to be part of this organisation because we can do a lot of good."
Jack Butland, 'Next 20' Ambassador
“A big part of my involvement with Kick It Out stems from my strong admiration for the organisation’s commitment to fairness and equality.”
Clive Tyldesley, football commentator
“It was Kick It Out that convinced the people in football that change was possible.”
Greg Dyke, former FA chairman
“I wanted to thank the campaigners at Kick It Out for their work. I know first-hand how Kick It Out can help.”
Yaya Toure, Manchester City midfielder
“It is important for me in my role as a Kick It Out ‘Next 20’ ambassador to teach young people how to handle discrimination and treat people with respect.”
Romelu Lukaku, 'Next 20' Ambassador
“It is a massive honour for me to be an ambassador for such a great organisation. I think they do great work on and off the field.”
Toni Duggan, 'Next 20' Ambassador
"It really helped me to see that other professional sports people were acknowledging their sexuality. I read about John Amaechi, Gareth Thomas and Tom Daley. They weren't footballers but the fact that they went public gave me the feeling that I was not alone."
Thomas Hitzlsperger, former Aston Villa midfielder
"There was no conflict between religion and the fact that I wanted to play football. I was brought up correctly and in the right way and my parents are very proud of the fact that I am a professional footballer."
Sadio Mané, Liverpool winger
“I think it’s important to share success stories and realise that there are women operating in the game. If it’s something you want to do, you can do it.”
Ffion Eade, Hampshire FA referee
"I've had loads of negative comments from men, especially growing up. It's just boring and old. Times have changed, and they continue to change. Women play football, and they're good at it, and have been for a number of years.”
Kelly Smith, England Women's record goalscorer
"Despite the progress, stereotypes still exist in football and until that is broken down it will be extremely difficult for a woman to manage a top level men's team."
Rachel Yankey, former Arsenal Ladies forward
"There’s no hiding that there is sexism in sport. We have a lack of women right across all levels of management, playing and coaching. It shows the closed nature of sport in general and this includes the media. It’s an indictment of sport as a whole."
Rimla Akhtar, Kick It Out trustee and Chair of the Muslim Women’s Sports Foundation
“I’m proud to be a supporter of Kick It Out and particularly the work they are doing to combat antisemitism within football.”
Joe Jacobson, Wycombe Wanderers midfielder
"With Kick It Out leading the way football is standing up and fighting against those who preach hatred and intolerance and we at Chelsea are proud to support their work."
Bruce Buck, Chelsea Football Club Chairman