Since the launch of Kick It Out’s weeks of action in 2001, which were widely considered to be sport’s largest community engagement initiative, the organisation’s dedicated periods of activity traditionally fell in October.
The weeks became a prime feature in the football calendar with its One Game, One Community message encouraging supporters to learn more about issues surrounding equality and diversity in the game.
With thousands of activities taking place up and down the country in a variety of settings, the weeks of action gathered more momentum as each year has passed.
There were particular challenges which arose along the way though, with individual players showing their discontent at what they believe to be a lack of progress in tackling racism and all forms of discrimination.
As part of its 20 year anniversary celebrations, the organisation decided to embark its inaugural ‘Season of Action’.
The weeks of action acted as a focal point for professional clubs, grassroots teams, community groups and schools to join together and celebrate football’s ability to unite people from all different backgrounds and walks of life.
The newly-introduced season of action now provides an extended opportunity for the game’s stakeholders to dedicate their commitment to equality and diversity, and showcase how much work takes place throughout the year to promote football as a comfortable and inclusive environment.